Built at the intersection of art, business and an international way of seeing the world.
A deliberate shift from structured markets to creative expressions.
Alinda studied Business Management with Financial Accounting at King's College London before beginning her career in finance. Her ambition, however, extended beyond the financial world.
Choosing to pursue a career shaped by culture, creativity and ideas, she left finance to enter the art world and completed an MA in Art Business at Sotheby's Institute of Art.
She is currently pursuing a PhD, continuing an academic journey that reflects her belief that meaningful advisory begins with knowledge, curiosity and an evolving understanding of the market.
Lived in several countries, shaping a natural ability to connect cultures and navigate global markets.
Half German and half Turkish, Alinda has lived in several countries and has called London home for more than a decade. Her life across different cultures has shaped both her perspective and her approach to business. It has given her the ability to move naturally between countries, communities and ways of thinking, building relationships that extend beyond geographical and cultural boundaries.
Her approach to the industry has received significant recognition.
2024
Young Business Person of the Year
London Chamber of Commerce & Industry
2025
Young Business Person of the Year
London Chamber of Commerce & Industry
2x
Forbes 30 Under 30 Europe
Finalist
Global
Recognition Award
For outstanding art advisory work
Bringing together financial discipline, commercial understanding and specialist knowledge of art, Alinda saw an opportunity to create a different kind of advisory: one that could understand the traditions of the art world without being restricted by them.
Financial Discipline
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Commercial Understanding
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Specialist Art Knowledge
A Different Kind of Advisory
Curating collections, shaping cultural partnerships, and developing spaces globally.
Today, Alinda Kring Art Advisory works across private and corporate art advisory, artist representation, valuations, curatorial and institutional projects, exhibitions, cultural partnerships, and collaborations with hotels and members' clubs.
The advisory also curates art collections for private residences, bringing together each client's individual taste, the character of the space and the long-term value of the collection.
Our Philosophy
“Rather than operating solely through conventional models, the advisory creates meaningful connections between artists, collectors, institutions, brands and spaces — developing opportunities that allow art to reach new audiences.”
A Word from the Founder
“I built this advisory because I believe the art world needs a different kind of voice — one that understands both the cultural weight of art and the commercial realities of the market.”
“My goal has always been to create meaningful connections: between artists and collectors, between ideas and spaces, between tradition and what comes next. Every project we take on is personal.”
Alinda is currently pursuing a PhD in Art Valuation at the University of Cambridge. She has also recently begun lecturing on Art and Business within the Business Management programme at Royal Holloway, University of London.
Karina Tertychna is an Art Consultant at Alinda Kring Art Advisory, specialising in artist representation, exhibition development, and international cultural partnerships. She works closely with artists, collectors, galleries, institutions, and luxury brands to create strategic opportunities that support long-term artistic careers while building meaningful connections between artists and the international art market. Holding an MA in Art Business from Sotheby's Institute of Art, a Postgraduate Diploma in Law (PGDL), and a background in Art History and Visual Culture, Karina combines curatorial insight with commercial strategy and an understanding of the legal and ethical frameworks that shape today's art world. Her expertise spans artist career development, exhibition curation, collection management, art law, project management, and market positioning. Karina has curated and coordinated numerous exhibitions and cross-disciplinary cultural projects across Europe, the United Kingdom, the United States, and the Middle East. Passionate about supporting contemporary artists, she is committed to developing innovative collaborations, expanding international opportunities, and helping artists, collectors, and institutions build meaningful and lasting relationships through art.
Zeynep Yesildag is an intern at Alinda Kring Art Advisory and an architecture student at the Bartlett School of Architecture, UCL, where she is currently pursuing her Master’s in Architecture. Alongside her architectural studies, she has developed an interest in art and cultural practices, including completing a short course in Curating and Exhibition Management at City, University of London. At Alinda Kring, she supports the team across brand-led initiatives, research, communications, and design, bringing an interdisciplinary perspective to projects at the intersection of art, architecture, and culture.
Let's create something meaningful.
Get in touch to discuss your space, your collection, or custom advisory projects.
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